ADA, Mich., Oct. 25, 2013 /PRNewswire/ -- Amway North America today launched an online personalized health assessment to simplify the product selection process for consumers. The NUTRILITE® Supplement Recommender is an easy-to-use scientifically-based tool that identifies tailored options for supplementation.
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The Supplement Recommender was developed by a Nutrilite team of research and clinical scientists based on the world's No. 1 selling vitamins and dietary supplements brand's product portfolio.* It identifies health, lifestyle and behavior measures associated with nutrition and health outcomes to generate three primary individualized supplement recommendations and up to nine other product options for optimal health.
"Many people would like to fill the nutrient gaps in their diet with supplementation, but are unsure of where to begin. It can be overwhelming," said Kerry Grann, DrPH, Principal Research Scientist, Nutrition Product Development for Amway North America. "The NUTRILITE Supplement Recommender eliminates the guess work by offering consumers a credible way to know which NUTRILITE supplements are best for them personally."
The assessment is approximately five to seven minutes in length. Its series of questions are supported by scientific literature and a clear rationale is provided for each NUTRILITE product recommendation. The algorithm was developed using a worldwide body of science, including monographs, epidemiological research and statistics. The tool is also personalized so that based on responses, it will remove products that do not meet specific dietary guidelines, such as Kosher, Halal and vegetarian or if a sensitivity to caffeine is noted.
Available at Amway.com/SupplementRecommender, the tool is accessible on multiple mobile and desktop platforms.
The Supplement Recommender will launch globally in 2014. Individualized recommendations will be based on each market's unique product portfolio.
NUTRILITE, exclusively from Amway, is the world's No. 1 selling vitamins and dietary supplements brand.* Amway offers the only global vitamin and mineral brand to grow, harvest, and process plants on its own certified organic farms.* Nutrilite farms are located in California, Washington,Mexico, and Brazil.
Amway is one of the world's largest direct selling businesses. Alticor Inc., parent company of Amway, reported global sales of $11.3 billion in 2012. Founded in 1959, Amway offers consumer products and business opportunities in more than 100 countries and territories. The top-selling brands for Amway are NUTRILITE® vitamin, mineral and dietary supplements, ARTISTRY® skincare and colour cosmetics, and eSpring® water treatment systems.
* Source: Euromonitor International Limited. www.euromonitor.com/amway-claims