Amway North America #1 in Online Health & Beauty Sales for 10th Consecutive Year – Internet Retailer

Amway North America Independent Business Owners (IBOs) have once again made the company the web's largest seller in the health and beauty categories.

Jul 22, 2013 3:23pm

“A decade at the top of this ranking for online health and beauty sales is the direct result of the hard work and dedication of the Independent Business Owners Amway supports,” says Tanios Viviani, Regional President of The Americas for Amway. “The ranking also is a testament to the appeal of our business model. Amway offers a low-cost, low-risk opportunity for people to get into business for themselves by selling high quality products and sponsoring others to do the same. Our model is clearly relevant in today’s e-commerce world, moving more health and beauty product than any other online retailer.”

ADA, Mich., PRNewswire/ --Amway North America Independent Business Owners (IBOs) have once again made the company the web’s largest seller in the health and beauty category, the 10th consecutive year for the honor. “The Internet Retailer 2013 Top 500 Guide: A Decade of E-Commerce Data” also has ranked Amway North America 32nd for overall 2012 web sales, ahead of online retailing leaders like Avon,  Estee Lauder Cosmetics, and Nutrisystem.

Amway North America is part of the Amway family, a worldwide leader in direct selling, supporting more than three million Independent Business Owners (IBOs) in more than 100 countries and territories. Amway North America's Top 500 Guide ranking is based on estimates made by Internet Retailer, since Amway does not report sales by individual market.

According to Internet Retailer’s estimate, Amway North America earned more than $1 billion in web sales in 2012. Amway’s parent company, Alticor, reported enterprise-wide sales of $11.3 billion in 2012.  

“A decade at the top of this ranking for online health and beauty sales is the direct result of the hard work and dedication of the Independent Business Owners Amway supports,” says Tanios Viviani, Regional President of The Americas for Amway. “The ranking also is a testament to the appeal of our business model. Amway offers a low-cost, low-risk opportunity for people to get into business for themselves by selling high quality products and sponsoring others to do the same.  Our model is clearly relevant in today’s e-commerce world, moving more health and beauty product than any other online retailer.”

The ranking also reflects the popularity of Amway’s main health and beauty brands, NUTRILITE® and ARTISTRY®. NUTRILITE is the world's No. 1 selling vitamins, and dietary supplements brand*, and ARTISTRY is among the world's top five, largest-selling, premium skin care brands**.  The NUTRILITE and ARTISTRY brands are among more than 450 unique, high-quality products manufactured and marketed by Amway. These exclusive brands are supported by more than 75 Research & Development labs worldwide, approximately 1,000 patents and 800 patents-pending, and a 180-day 100% Satisfaction Guarantee.

Internet Retailer’s ranking is based on analysis of 2012 web sales, research done by Internet Retailer and some information provided by the retailers. The report also includes a comprehensive analysis of the growth for Top 500 retailers and is available in a print, digital and online database format.

About Amway 
Founded in 1959 and based in Ada, Michigan, 
Amway is one of the world's largest direct selling businesses and a member of the Alticor family of companies. Amway offers consumer products and business opportunities in more than 100 countries and territories worldwide through more than 3 million Independent Business Owners building their own AMWAY™ businesses. For more information about Amway visit news.amway.com

About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, two web sites, two e-mail newsletters, three conferences and trade shows, and five research guides - all directed to various aspects of the e-commerce business. Internet Retailer's 42,500 subscribers and 250,000 monthly web readers represent senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand name manufacturers. Internet Retailer's circulation represents the largest multichannel readership base of any retailing magazine.

*Source: Euromonitor International Limited; Vitamins and Dietary Supplements, World, GBN, Retail Value RSP, % breakdown, 2012.

**Source: Euromonitor International Limited; Beauty and Personal Care 2012, premium cosmetics and premium skincare category and subcategory; global 2011 value RSP

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