Company Profile - Amway North America

Founded in 1959 in Ada, Mich., Amway is a worldwide direct selling leader operating in over 100 countries and territories. Top-selling brands for Amway are NUTRILITE® vitamin, mineral and dietary supplements, ARTISTRY® skincare and color cosmetics, and eSpring® water treatment systems. 

Amway North America serves Amway Independent Business Owners in the U.S., Canada, Puerto Rico, and various trust territories and independent island nations in the Pacific and Atlantic Oceans, and Caribbean Sea.

Like all Amway affiliates, Amway North America offers the opportunity for people to have a business of their own based on retailing products and sharing the opportunity with others who will do the same. Amway North America supports IBOs with a proven compensation plan, portfolios of quality products in health, beauty, and other consumer categories, plus merchandising materials, training, and education to help them be successful.  IBOs also are supported by communities of those who have already built successful Amway™ businesses.


Amway North America has more than 600 employees. In addition, Amway IBOs located here are part of a sales force of more than 3 million globally.  

Amway Corp. was founded by the DeVos and Van Andel families, who are among North America’s leading entrepreneurs with numerous business ventures in direct selling, sports entertainment, real estate, lodging and hospitality, and other business sectors. 


Best known for Health and Beauty, Amway North America features exclusive brands like:

  • Nutrilite®, the world’s leading brand of vitamin and dietary supplements*
  • Artistry® skincare and cosmetics, among the world’s top five, largest-selling, premium skincare brands*
  • Ribbon Gift & Incentive Program, a collection of more than 20 gift albums organized by themes targeting a variety of age and interest groups.
  • XS® Energy Drinks, with all of the “energy,” and none of the sugar.
  • Legacy of Clean™ home care, planet positive products, most of which are recognized by the U.S. Environmental Protection Agency’s Design for the Environment program. Amway has more than 50 years of experience in manufacturing environmentally responsible home cleaning and laundry care products. In 1959 Amway became one of the first companies to produce a high-performing, earth-sensitive cleaner, Liquid Organic Cleaner (L.O.C.®), which is still part of Amway’s product offering. 

Amway Independent Business Owners can provide additional information on how Amway's business opportunity, products and services can be obtained. You can also learn more about Amway at

* Source: Euromonitor International Limited;


Amway North America’s management team includes Candace Matthews, Regional President of the Americas; Jim Ayres, Managing Director; Rajneesh Chopra, Vice President of Sales; Jackie Nickel, CMO of the Americas and Amway North America; and Mickey Tresh, CFO.


Amway North America’s headquarters are located at 7575 Fulton St. East, Ada, Michigan 49355.


The Amway One by One Campaign for Children® program builds local partnerships that result in global impact. Through One by One, Amway, its employees and Amway Business Owners partner with hundreds of nonprofit organizations in every market and every community where we operate meeting the unique needs of children in a powerful way.

We mobilize people in communities around the world to engage in causes that support people in need.  Since 2003, Amway, its employees and Independent Business Owners (IBOs) have impacted more than 12 million children, participated in 3.5 million volunteer hours, and have contributed more than $250 million to help people live better lives.   

In Amway North America and West Michigan, we are proud to support our primary partners:

  • Easter Seals:  Amway, its employees and IBOs have partnered with  Easter Seals for more than three decades.  We have raised more than $33 million to help adults and children with disabilities live with greater independence. 
  • The U.S. Dream Academy:  Amway and IBOs are longtime supporters of the U.S. Dream Academy, which empowers at-risk youth by providing academic, social, and values enrichment through supportive mentoring programs.
  • Habitat for Humanity:  From 2011 to 2014, more than 440 Amway employees and IBOs have made it possible for 42 families in Zacapa, Guatemala, to live in their own homes. 
  • United Way: Via annual campaigns, Amway employees contribute financially through donations to United Way and volunteer for a community service Day of Caring. Amway matches $.50 on every dollar given by its employees. The United Way supports community organizations across the country that help individuals and families achieve their human potential through educationincome stability and healthy lives.
  • Junior Achievement:  At least 30 classrooms each year have Amway employees serving as volunteer "teachers," sharing the fundamentals of free enterprise, business and economics.

To help continue this support, make a donation at checkout on or visit for more information.

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