Historical Timeline

1959

Jay Van Andel and Rich DeVos found Amway in Grand Rapids, Mich.

1962

The Nutrilite brand is introduced to Amway distributors.

1968

Artistry Skin Care and Cosmetics brand is launched.

1971

Amway expands overseas, starting with Australia.

1972

Jay Van Andel and Rich DeVos purchase controlling interest in Nutrilite Products, Inc.

1974

Amway expands to Asia.

1979

The U.S. Federal Trade Commission declares the Amway sales and marketing plan a legitimate multilevel sales opportunity.

1980

Annual sales pass the $1 billion mark.

1985

Amway expands to Latin America.

1994

Amway Corporation purchases in full Nutrilite Products, Inc.

1995

Amway opens in China.

1997

Amway expands to Africa.

2003

Launch of worldwide contributions effort - Amway One by One Campaign for Children program.

2005

Amway offers its products, services and business opportunity in Russia.

2009

Global sales released by Amway parent company Alticor reach $8.4 billion.

2010

The Amway Center opens in Orlando, Florida (USA), home to the National Basketball Association's (NBA) Orlando Magic, and a venue for special events and entertainment.

2011

Global sales released by Amway parent company Alticor reach $10.9 billion.

2012

Amway invests approximately $185 million in U.S. manufacturing expansion to meet global demand for NUTRILITE brand vitamin and dietary supplements.

2013

Alticor / Amway is ranked as the world's #1 direct selling business in the Direct Selling News Global 100, based on 2012 global sales of $11.3 billion.