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Historical Timeline

Historical Timeline  |  Profile  |  Fact Sheets

1959 - Jay Van Andel and Rich DeVos found Amway in Grand Rapids, Mich.

1962 - The Nutrilite brand is introduced to Amway distributors.

1968 - Artistry Skin Care and Cosmetics brand is launched.

1971 - Amway expands overseas, starting with Australia.

1972 - Jay Van Andel and Rich DeVos purchase controlling interest in Nutrilite Products, Inc.

1974 - Amway expands to Asia.

1979 - The U.S. Federal Trade Commission declares the Amway sales and marketing plan a legitimate multilevel sales opportunity.

1980 - Annual sales pass the $1 billion mark.

1985 - Amway expands to Latin America.

1994 - Amway Corporation purchases in full Nutrilite Products, Inc.

1995 - Amway opens in China.

1997 - Amway expands to Africa.

2003 - Launch of worldwide contributions effort - Amway One by One Campaign for Children program.

2005 - Amway offers its products, services and business opportunity in Russia.

2009 - Global sales released by Amway parent company Alticor reach $8.4 billion.

2010 - The Amway Center opens in Orlando, Florida (USA), home to the National Basketball Association's (NBA) Orlando Magic, and a venue for special events and entertainment.

2011 - Global sales released by Amway parent company Alticor reach $10.9 billion.

2012 - Amway invests approximately $185 million in U.S. manufacturing expansion to meet global demand for NUTRILITE brand vitamin and dietary supplements.

2013 - Alticor / Amway is ranked as the world's #1 direct selling business in the Direct Selling News Global 100, based on 2012 global sales of $11.3 billion.


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