ARTISTRY™ appoints Rick DiCecca as Global Makeup Artist
Jun 14, 2012
ADA, Michigan (June 2012) – Poised for global re-emergence and anchored by a renewed commitment to innovation, luxury and performance, ARTISTRY™, the prestige beauty brand of Amway, announces the appointment of Rick DiCecca as Global Makeup Artist.
In this role, DiCecca is charged with exciting and engaging Amway’s three million-plus global distributors around the ARTISTRY brand’s trend-driven color collections, while raising consumer awareness for its broad range of beautifully wearable shades and modern finishes.
“Rick brings extraordinary technical training with a global sensibility and a genuine passion for the craft to his work as a makeup artist, said Maud Pansing, vice president–global beauty. “He’s spent the bulk of his career working with some the world’s most recognized beauties, and is a firm believer in the power of makeup to transform. Like us, Rick believes that all women possess the power to be beautiful, which is what our sales channel is all about.”
As creative and technical consultant assisting the global cosmetics marketing team led by Elaine Sheng, DiCecca’s responsibilities will include product development, training and education, and promotional activities; participating in advertising campaigns and collateral shoots; attending corporate and distributor events and press launches; as well as social media engagement.
“I’m drawn to the ARTISTRY brand for all the passion and potential of its people and its products,” said Rick DiCecca. “ARTISTRY has all the makings of a category leader – thanks to the sophistication of its formulations, its striking packaging, and its global trend offerings for face, eyes, lips and cheeks. There is literally something for everyone – all ages, colors and styles – and an openness to collaboration and continuous improvement that’s exemplary.”
For more than 20 years, Rick DiCecca has done it all – from editorial and advertising campaigns, to backstage work at the fashion shows, to working the floor at major department stores to technical training, education and product development for a number of global brands. Over the years his celebrity clients have included, Heidi Klum, Cindy Crawford and Iman, among others. He has been featured in Elle (Canada), Glamour (US), Harper’s Bazaar (Malaysia) and appeared as an expert on national television including The Today Show, Martha Stewart and many others.
A global leader in prestige beauty, ARTISTRY offers clinically tested, basic, anti-aging, whitening, intensive treatments and luxury skin care solutions backed by cutting-edge science along with a diverse lip, eye, cheek and facial color palette to meet the unique needs of women around the world. Ranked among the top-five, largest-selling premium skin care brands*, ARTISTRY is sold through a network of more than three million distributors worldwide.
Amway is one of the world’s largest direct selling businesses. Founded in 1959 and headquartered in Ada, Michigan, Amway offers consumer products and business opportunities in more than 80 countries and territories worldwide. The company also provides product development, manufacturing and logistics services through its Access Business Group and Alticor Corporate Enterprises divisions. In its most recent fiscal year, the Amway family of companies reported annual sales of $10.9 billion. For more information, please contact Amway’s media information staff at 616.787.7565, or via e-mail at: firstname.lastname@example.org.
*Source Euromonitor International Limited; Beauty and Personal Care 2011, premium cosmetics and premium skincare category and subcategory; global 2010 value RSP.