Mexico, D.F., September 27, 2011.- Amway Mexico received the 2011 Corporate Citizenship Best Practices Responsabilidad Social Empresarial award that has been granted for ten years in a row by the Mexican Center for Philanthropy (CEMEFI, Centro Mexicano para la Filantropía).
 
Companies from Mexico and Latin America gathered on September 26 in Guadalajara, Jalisco, where 44 projects were honored with the award.

Amway Mexico was recognized for the Amway One by One Campaign for Children program “Nutrilite™ Little Bits™

Amway One by One recognizes that the #1 global problem that children face is malnutrition, being the main cause for morbidity and mortality of children under the age of five.

The Nutrilite™ Little Bits™ program seeks to  provide nutritional benefits to help change the lives of undernourished children between 1 to 5 years of age, and this is achieved in partnership with Un Kilo de Ayuda and the Instituto Nacional de Ciencias Médicas y Nutrición Salvador Zubirán  (Salvador Zubirán National Institute of Medical Sciences and Nutrition).

“The goal of this program is to make a measurable difference in the nutritional health of Mexican children, improving their wellbeing and healthy development, specifically of children with iron deficiency”, said José Páez, General Director of Amway Mexico.

The award was received by Florentino Gutiérrez, Marketing Manager of the Mexican affiliate.
 “Receiving this important award reinforces our commitment as a socially responsible company and encourages us to continue with this project and take it to other places to contribute to a healthy development of children in Mexico and around the world.”

For 10 years now, CEMEFI and the Alliance for Social Responsibility in Mexico (AliaRSE, Alianza para la Responsabilidad Social Empresarial), recognize the efforts of companies with Corporate Citizenship Best Practices in order to encourage other companies and institutions to adopt and develop similar practices that positively impact the society and contribute to its wellbeing.

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Amway One by One Campaign for Children
The AMWAY ONE BY ONE® CAMPAIGN FOR CHILDREN gathers the resources of Amway Distributors and employees around the world to make a difference in the lives of children in each market where the company operates. Since AMWAY ONE BY ONE® was launched in 2003, the company has brought hope and opportunity to 8 million children and has donated more than US$141 million dollars to children causes around the world. The number of volunteering hours by employees and distributors reached since 2003 now totals 2.3 million, almost double from an accrued 1.3 million hours total reported in 2009. www.amway.com/amwayonebyone

About Amway
Amway (amway.com) is one of the world’s largest direct selling companies. Alticor Inc., Amway's parent company, reported world sales by $9.2 million dollars in 2010. Founded in 1959 and headquartered in Ada, Michigan, USA, Amway offers consumer products and business opportunities in more than 80 countries and territories worldwide. Amway's best selling brands are NUTRILITE® vitamin, mineral, and food supplements; ARTISTRY® cosmetics and skin care products; and product lines exclusively designed for Latin America: Moiskin for skin care and Ertia for personal care.  The company provides product development, manufacturing and logistics services through its Access Business Group and Alticor Corporate Enterprises divisions.

About Amway Mexico
Amway Mexico was founded in June 1990 in the city of Monterrey, Nuevo León. Since its creation, it has offered business opportunities to thousands of business owners currently totaling more than 60 thousand, who distribute more than 150 quality-guaranteed products, which are divided in 5 product lines focused on: Nutrition (Nutrilite), Beauty, Personal Care, Home Care and Home Tech.