ADA, Michigan, October 23, 2012 – Leading nutritionists from Canada, Japan, China and Korea, including a NUTRILITE scientist, will give presentations October 26 in Beijing, China as participants in the 2012 China-Korea Joint International Phytonutrient Symposium.  The event, hosted by the China Nutrition Society (CNS) and the Korean Society of Food Science and Technology (KoSFoST), will showcase the latest research and essential roles of phytochemicals for human health.  Amway China Ltd and Amway Korea both sponsor the event.

Keith Randolph, Ph.D., a director of research and development at the Amway Nutrilite Health Institute in Buena Park, California, will present the evolution of the antioxidant paradigm, or how science is evolving its perspective on how phytonutrients found in plant botanicals can buoy the body’s own defense mechanism to fight against oxidative stress.

“Recently, researchers have identified plant foods containing phytochemicals that trigger antioxidant protection mechanisms in the human body,” says Randolph. “This research is in its early stages, but we have data that shows cruciferous vegetables as being particularly potent inducers of antioxidant response within the body.”

High nutritional values and the beneficial health effects of various phytonutrients has been the subject of extensive research for many years. Carl Rehnborg, founder of Nutrilite, began his research into the benefits of a plant-based diet and phytonutrient based supplementation nearly 100 years ago during his travels in China.  In recent times, there has been renewed interest in the discovery of phytochemicals in plants that may be beneficial to health both in the East and the West. 

CNS and KoSFoST will host an additional event, the Regulatory Workshop of Health/Functional Food, on October 25.  Officials from the China and Korea Food and Drug Administration will share ideas and experience in regards to the administration and regulation of health food, with emphasis on plants and plant ingredients. 

As co-sponsors, Amway China Ltd, Amway Korea and Nutrilite Health Institute worked closely with the organizers to promote these events to foster communication between scientists, scholars and officials.

About NUTRILITE
NUTRILITE® is the world's No. 1 selling vitamins and dietary supplements brand* offered exclusively from Amway. The NUTRILITE brand is the only global vitamin and mineral brand to grow, harvest, and process plants on its own certified organic farms.* Farms are located in California, Washington, Mexico and Brazil. (www.nutrilite.com).

About Amway
Amway is one of the world’s largest direct selling businesses. Founded in 1959 and headquartered in Ada, Michigan, Amway offers consumer products and business opportunities in more than 100 countries and territories worldwide.  The company also provides product development, manufacturing and logistics services through its Access Business Group and Alticor Corporate Enterprises divisions.  In its most recent fiscal year, the Amway family of companies reported annual sales of $10.9 billion. For more information, please contact Amway’s media information staff at 616.787.7565, or via e-mail at: mediainfo@amway.com.

**Source: Euromonitor International Limited; www.euromonitor.com/amway-claims.